The Academy

SB International Barbering Academy is a vibrant institute of learning located in the heart of the northeast’s biggest city – Sunderland. SB HQ is situated at the centre of the city’s popular leisure quarter, housed in a modern, purpose designed barbering facility.

SB is the exclusive global educating partner of Uppercut Deluxe. This relationship ensures every student uses the very best barbering products for the duration of their training. SB is also partnered with professional scissor brand Matakki, who will be on hand to offer master classes in tool care & hygiene plus technical specifications etc. Students will also be able to take advantage of exclusive Matakki discounts.

The academy has an established and varied client base which ensures maximum student to client cutting contact time. This rich demographic gives our students access to many different hair types including European, Asian and African hair which can differ greatly in structure and composition, thus giving our students a working knowledge of all hair types.

Vikki Harrison-Smith, Director & Lead Educator

SB Barbering Academy was born out of a true love for the barbering industry. A dream to provide a positive, personal learning experience of the highest calibre within a real barbershop environment. Whether it’s helping total beginners or expert barbers, our dynamic approach and unparalleled industry knowledge delivers the skills and expertise to those seeking the best barbering education on the market.

Having trained and mentored many hundreds of barbers of all levels throughout the United Kingdom, Europe and Internationally, SB is tried and tested.

The dream I had is now real and, as a team, we are turning other people’s dreams into reality, something I’m immensely proud of.

Vikki Harrison-Smith