Our Educators and Staff

SB Barbering Academy was created out of a burning passion for the barbering industry, and one woman’s dedication and vision to turn out highly-skilled, newly-trained barbers. We concentrate on cutting using old school traditional techniques and incorporating them with modern barbering to create current trends and high-quality haircuts. We aim to give to our students all the tools they need to go out and become top quality barbers. What started as a one woman operation has snowballed into what you see today.

Vikki Harrison-Smith

Director of Education

With over 20 years in the industry as a barber and educator, Vikki has a wealth of knowledge and experience gained over two decades in a constantly changing, trend driven profession. With a burning desire to provide a positive, personal learning experience of the highest calibre, Vikki’s dynamic approach and unparalleled industry knowledge has positioned SB as the leading provider of barbering education in the UK and beyond.

Vikki is creator and founding member of the British Female Barbering Association and also holds ambassadorial roles with international brands Uppercut Deluxe and Matakki Scissors. These roles often see Vikki travel the globe providing expert training and advice to a diverse industry audience. You may have also read one of Vikki’s columns in leading industry magazine BarberEvo.

Samantha Sanders


Sammy joined the SB educating team in late 2019 having worked at our sister company, the iconic SB Barbers, for 7 years. Known for being a highly skilled barber, Sammy has a passion for education and her positivity, patience and professionalism make her a great asset to the academy.

Jeff Cummings

Front of House

Jeff is responsible for all front of house duties at the academy. His role is as important as it is diverse in this dynamic, fast paced environment. Jeff is part of the SB alumni and as an academy graduate, he understands what it means to study with SB. He is always on hand with invaluable advice, and can offer students a great insight into the industry from the perspective of someone who graduated from SB and took their first steps in a great industry.

Shai-dee Wild


Longing for a creative career, Shai entered the barbering industry 3 years ago with a steely determination to succeed. Quickly excelling as a young trainee, he appreciated how a simple hair cut could transform someone and, in some cases, alter how people felt about themselves.

As a past SB student and one-time apprentice of the year, Shai appreciates the importance of a meaningful barbering education and is perfectly placed to help future barbers fulfil their potential here at SB.